Imagine missing out on a major earned media opportunity because of a simple oversight. Insights from a CMO and Vice President of Marketing reveal how to navigate these challenges effectively. Our experts share twenty-four critical lessons, starting with the importance of responding quickly to earned media mentions and ending with the need to promote earned media effectively. Dive in to learn how to avoid common pitfalls and make the most of your media coverage.
Unlocking the true value of earned media is a challenge many face, but understanding the right metrics can make all the difference. With insights from experts like a Co-Founder and a Chief Marketing Officer, this article provides a comprehensive guide on measuring ROI effectively. The discussion kicks off with tracking media coverage reach and engagement and wraps up with prioritizing lead generation for effectiveness, featuring a total of fifteen expert insights. Navigating through these metrics will empower readers to gauge their earned media efforts accurately.
Determining the right platform for your content can be a strategic decision that impacts reach and engagement. We've gathered insights from five professionals, including a Managing Director and a Chief Editor, to shed light on this decision-making process. From assessing newsworthiness for media pitches to leveraging media for audience reach and credibility, discover how these experts decide between pitching to journalists and publishing on their own channels.
Embarking on a journey as a Content Marketing Specialist can be exhilarating and challenging. To pave your way, we've gathered nine pieces of advice from seasoned professionals, including Marketing Directors and CEOs. From leveraging industry expertise to researching and adapting content strategies, these insights will guide you to success in your new role.
We've gathered insights from Founders to Marketing Directors, asking them to share the pieces of content that struck a chord with their audience. From a blog post on high-ticket coaching niches to a sommelier's take on wine preferences that increased engagement, explore the diverse and resonant content strategies in our compilation of thirteen answers.
In the dynamic landscape of earned media campaigns, CEOs and Founders have leveraged multimedia content to make a significant impact. From the role of engaging multimedia in boosting brand awareness to the effectiveness of behind-the-scenes videos, discover seven transformative experiences shared by industry leaders.
In the dynamic world of earned media, five seasoned professionals, including a Business Development Manager and a Data Analyst, share their unique experiences. From optimizing influencer selection using sentiment analysis to employing global market strategies with data-driven insights, discover how these experts use data to shape their earned media strategies and the impactful results they've achieved.
Discover how imaginative pitches can translate into substantial media exposure as we explore six unique success stories from Directors to CEOs. From an AI-driven PPC campaign that won media attention to a B2B insight that captured trade media coverage, these industry leaders reveal their most impactful strategies.
To help you stay ahead in content marketing, we asked CEOs and CMOs for their experiences. From comparing time-to-value with everyday activities to creating in-depth, value-driven content, here are nine ways these leaders are incorporating trends into their strategies.
To uncover the best practices for influencer outreach, we’ve gathered insights from industry leaders including a Founder & CEO who emphasizes personalized strategies. While they provide expert advice, we’ve also included additional answers to offer a well-rounded perspective. From identifying shared values to leveraging mutual connections, here are several effective approaches to maximize your chances of content sharing.
Seeking to enhance your earned media's impact on social channels, we've gathered seven strategies from top CEOs and marketing experts. From leveraging influencer partnerships to the power of cross-platform sharing, discover how these professionals amplify their messages effectively.
In the ever-evolving landscape of social media, seven industry experts, including CEOs and a Head of Marketing, shared their unique methods for harnessing the power of analytics to shape their strategies. From leveraging user-generated content insights to informing podcast topics with performance data, dive into the innovative ways these professionals are staying ahead in the digital game.
In the quest for media attention, CEOs and marketing heads have shared their most creative pitches that turned into high-impact stories. From spotlighting the human side of technology to revealing surprising insights on shoplifting through survey data, explore the six inventive angles that captured journalists' attention and amplified their brand narratives.
In the quest to capture attention on social media's bustling stage, we've gathered insights from a Founder and CEO who emphasizes the creation of authentic, consistent content. Alongside industry leaders, we've also compiled additional answers that highlight diverse strategies for making a mark. From the foundational advice of utilizing relevant hashtags to the closing tip of inspiring user-generated content, discover a spectrum of tactics to elevate your social media presence.
In the quest to align content marketing with a brand's core voice and values, we've gathered insights from CEOs and Founders, among other experts. From implementing a rigorous editorial process to documenting a brand voice that guides consistent content, discover the diverse strategies in these eleven expert responses.
In the ever-evolving landscape of digital marketing, we've gathered insights from Marketing Managers and CMOs on how to leverage content across various platforms. From maximizing SaaS campaign reach to mastering eight platform before repurposing, discover the diverse strategies used by eight industry professionals to amplify their marketing efforts.
Determining the return on investment for content marketing campaigns is crucial, yet often complex. We've gathered insights from Content Marketing Managers and Founders to unveil the effectiveness of their strategies. From defining 'R' in ROI to comparing revenue against content costs, explore the diverse methods used by experts in our compilation of five insightful answers.
In the ever-evolving landscape of digital marketing, CEOs and Heads of Content are harnessing the power of user-generated content (UGC) to revolutionize their strategies. From transforming brand narratives to celebrating customer achievements, discover the diverse impacts of UGC through these five insightful contributions. Learn how integrating real user experiences can boost sales and engagement, starting with a brand narrative transformation and culminating in a celebration of user milestones.
We've gathered the wisdom of twenty-five marketing professionals and company founders to explore the impact of personal branding on content marketing. From the importance of authenticity in boosting audience engagement to how personal branding can guide an entire marketing strategy, these experts share their experiences and the compelling benefits they've seen firsthand.
In the dynamic landscape of earned media, eight marketing experts, including CMOs and Presidents, share pivotal moments where social listening reshaped their strategies. From leveraging insights on content authenticity to creating transparency with behind-the-scenes content, these professionals recount specific instances that transformed their approach to engagement.
In the dynamic field of public relations, integrating customer feedback into messaging is not just beneficial, it's essential. A Founder starts us off with how feedback is woven into storytelling, while we also explore additional answers that enrich our understanding of this practice. From enhancing the authenticity of press releases, to tailoring crisis responses and updating FAQs, here’s how professionals are using real customer sentiments to shape their PR strategies.
In the digital age, forging strong media relationships can be a challenge without the traditional face-to-face events. We've gathered insights from top professionals, including Marketing and Communications Managers and CEOs, on their successful strategies. From connecting authentically on LinkedIn to engaging through social media campaigns, discover the four effective tactics they've shared.
In the face of adversity, a Director & Entrepreneur emphasizes the importance of a robust Crisis Management Plan, setting the stage for our exploration of brand resilience. Our discussion includes insights from CEOs and Chief Marketing Officers, supplemented by additional answers that highlight the multifaceted approaches to crisis management. From maintaining transparency to enhancing social media listening, discover the key strategies and takeaways from those who've navigated their brand through turbulent times.
In the quest to measure the impact of earned media, we asked professionals, including a Marketing Manager and a Founder, to reveal their go-to tools. While HubSpot emerges as a key player for tracking lead engagement, we highlight additional tools that provide a spectrum of resources for assessing every facet of earned media impact.
Generating earned media can be a complex challenge, but with insights from marketing managers and founders, we've compiled five expert strategies. From implementing storytelling in press releases to creating compelling story angles, discover how these professionals navigate the hurdles of media engagement.
In the quest to strike a perfect balance between maintaining brand consistency and crafting viral content, a Founder & CEO reveals the importance of compelling storytelling. Alongside expert opinions, we've gathered additional insights on aligning virality with brand values. From the strategic use of data analytics to real-time strategy pivots, discover a spectrum of ways to navigate this modern marketing challenge.
To uncover the most effective tactics for community engagement on social media during live events, we've gathered a range of insights. Alongside expert strategies, we've also compiled additional answers that provide a variety of creative approaches. From leveraging real-time interactive polls to initiating hashtag-based community challenges, discover a spectrum of methods that keep audiences captivated.
In the quest to understand the alchemy of virality, we turned to a Digital Marketer who recounts the tale of a cat video's sweeping success. Alongside expert perspectives, we've gathered additional answers that span from the power of emotionally charged content to the impact of participatory hashtags. This collection of insights, culminating with the role of celebrity endorsements, paints a diverse picture of the elements that can catapult content to viral fame.
From the eye of a Marketing Content Strategist, harnessing the power of engaging videos has proven to be an effective facet in multimedia PR strategies. Alongside expert insights, we've gathered additional answers that showcase the diverse tactics used to captivate audiences. From showcasing destinations through immersive videos to educating with interactive webinars, delve into seven dynamic ways professionals are enriching their public relations efforts.
In the dynamic realm of influencer marketing, PR leaders from a Director of Public Relations to a CEO and Founder share their strategic approaches to forging successful partnerships. Alongside these expert insights, we've gathered additional answers that delve into the nuances of creating impactful campaigns. From the initial strategy to monitoring for real-time adjustments, these responses illuminate the multifaceted tactics that enhance brand visibility through influencer collaborations.
In the quest to maximize a brand's online presence, a Founder and Head of Marketing leads our exploration by aligning platform strengths with brand goals. Alongside expert opinions, we've compiled additional answers that offer a diverse perspective on selecting the most effective social media platform. From strategic alignment to tracking hashtag performance for visibility, discover a spectrum of strategies to enhance your brand's social media impact.
In the quest to create press releases that capture media attention, we've gathered seven pieces of advice from PR experts and journalists. From drafting honest, original press releases to understanding and engaging journalist perspectives, discover the insights shared by a PR & Communications Manager and a Content Marketing Manager, among other professionals.
In the fast-paced world of social media, staying on top of tasks requires insight and strategy. We've gathered five experts to share their methods, from staying informed and strategically time-blocking to being strategic, yet flexible with content. Dive into the wisdom of industry leaders and learn how to effectively prioritize and manage your workload.
In the dynamic world of business, social listening can be a game-changer, as evidenced by the experiences of CEOs and Digital Marketing Managers. From innovative interview techniques that reveal key traits to a strategic pivot enhancing candidate selection, here are five compelling success stories where keen social listening led to pivotal strategy changes.
Diving into the dynamic world of SEO, we've gathered insights from Content Marketing Managers to Founders on crafting winning strategies. From innovating content to climb the rankings to earning backlinks from authority platforms, explore the diverse tactics in these eleven expert responses to boost your content marketing success.
In the ever-changing landscape of media, content can sometimes strike a chord and garner attention in ways we never anticipated. From a Content Marketing Manager's celebration of credible achievements to an E-commerce Business Owner's viral gem-cutting tutorial, we've gathered four compelling stories that explain why certain pieces of content went unexpectedly viral.
In the quest to harness the power of social proof for brand enhancement, we tapped into the experiences of a Google Ads Consultant who has effectively showcased customer testimonials. Alongside industry leaders, we've also gathered additional answers that span from leveraging influencer endorsements to capitalizing on celebrity partnerships. These insights reveal a spectrum of strategies for amplifying credibility and expanding earned media reach.
In the quest to perfect content creation, we've gathered insights from a Content Specialist and a Chief Marketing Officer, among others, to share how data drives their strategies. From customizing content with audience data to guiding creation with customer data, discover the five unique ways these professionals harness information for content excellence.
In the quest for brand coherence, we've gathered insights from top executives on maintaining consistent messaging across various media channels. From the perspective of a CMO and a Founder, learn how to establish a central content hub and utilize storytelling for consistent messaging. Explore these four expert strategies that bridge the gap between different platforms and audiences.
In the quest to amplify their brand's voice through earned media, we've gathered insights from seasoned marketing managers and founders. From initiating influencer partnerships that boost brand buzz to creating a toolkit that drives organic sharing, discover five transformative campaigns that have made a significant impact.
Calculating the value of PR can be a complex task, so we've gathered insights from five industry professionals, including founders, CEOs, and a digital PR expert, to help you better understand how to quantify PR for your brand or agency. From combining qualitative and quantitative metrics to examining multiple PR factors, discover the top five methods these experts use to measure the impact of their PR efforts.
