What Strategies Help Public Relations Managers' Content Stand Out On Social Media?

What Strategies Help Public Relations Managers' Content Stand Out On Social Media?

In the quest to capture attention on social media's bustling stage, we've gathered insights from a Founder and CEO who emphasizes the creation of authentic, consistent content. Alongside industry leaders, we've also compiled additional answers that highlight diverse strategies for making a mark. From the foundational advice of utilizing relevant hashtags to the closing tip of inspiring user-generated content, discover a spectrum of tactics to elevate your social media presence.

• Create Authentic, Consistent Content
• Differentiate with Humorous Engagement
• Dare to Break the Mold
• Utilize Relevant Hashtags
• Collaborate with Aligned Influencers
• Invest in Visual Storytelling
• Optimize Content for Mobile
• Inspire User-Generated Content

Create Authentic, Consistent Content

To ensure your content stands out in a crowded niche on social media, focus on creating authentic, high-quality posts and maintaining a consistent presence. Engaging with your audience and leveraging influencers can also amplify your reach.

For instance, a RecurPost customer experienced an incredible result with a simple LinkedIn post (https://www.linkedin.com/feed/update/urn:li:activity:6753997956745060352/) that garnered over a million views. This success story illustrates that even straightforward content can have a significant impact when it strikes a chord with the audience.

Consistency is key. Not every post will go viral, but regularly publishing valuable content increases your chances of resonating with your audience. This approach is akin to how top artists like Justin Bieber and Taylor Swift produce numerous songs, knowing only a few will become major hits. By continuously sharing content that offers value, you enhance your likelihood of achieving standout moments.

Differentiate with Humorous Engagement

To make your content stand out in a crowded niche on social media, it's essential to do something different from your competitors. For example, we operate in the finance software space, where many competitors maintain a very dry and formal social media presence. To set ourselves apart, we've focused on creating light-hearted content to engage our audience.

One of our most successful strategies involves creating funny, finance-related memes. You can see many examples on our blog (https://www.centime.com/posts/funny-accounting-memes-every-finance-team-will-relate-to). Our social media posts featuring these memes have some of our all-time highest engagement rates. The reason is simple: the graphics stand out in a LinkedIn newsfeed, and the content is funny and non-promotional, yet relevant to our audience. By focusing on engagement and building long-term relationships rather than constantly trying to sell, we've managed to create a strong and loyal following.

Dare to Break the Mold

We live in an oversaturated digital world, and if standing out is your main goal, you need to dare to be different.

There are a few artistic and creative techniques that I find work best to stop people from scrolling past your post. My favorite one is 'breaking the mold.' While it might get mixed reactions, it's always effective at grabbing attention.

Let me give you an example. You probably wouldn't be surprised to see a woman in an evening gown in a photo studio setting. But what about on a beach covered in trash? That already looks like a statement and provokes thought, doesn't it? Our brains are wired to see patterns and have certain expectations; by challenging them, we make our content more engaging. We've seen how Balenciaga was shockingly effective at going viral time after time. Was there anyone who didn't hear about their trash pouches sold for $2,000? By presenting something familiar in an unexpected context, you can grab that attention.

So, if you want your content to stand out in a crowded niche, don't be afraid to break the mold and make a statement.

Utilize Relevant Hashtags

One way to ensure that a public relations manager's content is noticed on social media is by incorporating popular hashtags. These tags make the content more searchable and align it with current topics that are already getting attention. When used appropriately, they can place the content in front of a broader, yet targeted audience that is interested in the particular theme or event denoted by the hashtag.

It's important to select hashtags that are relevant to the content and not just popular for the sake of popularity. If you want to increase your content's visibility, start brainstorming which trending hashtags are the best fit for your next post.

Collaborate with Aligned Influencers

Building relationships with social media influencers can be a strategic move for public relations managers. Influencers often have a loyal following, and their endorsements can lend credibility and significantly extend the reach of the content. The key is to partner with influencers whose brand values align with those of the company.

This alignment ensures that the content will resonate with the influencer's audience, which could lead to higher engagement rates. Consider reaching out to an influencer in your industry to amplify your next campaign.

Invest in Visual Storytelling

In the realm of social media, attention-grabbing visuals can be the difference between content that fades into the background and content that captivates the audience. Public relations managers can harness the power of visual storytelling to evoke emotions, convey messages quickly, and create memorable experiences.

Using high-quality images, engaging videos, and creative graphics can help the content stand out in a crowded social media landscape. To grab attention in your audience’s feed, start focusing on the visual elements in your content strategy.

Optimize Content for Mobile

With the majority of social media browsing occurring on smartphones, optimizing content for mobile devices is crucial. Public relations managers should ensure their content is easily viewable and interactable on smaller screens. This includes considering the size and readability of text, the accessibility of links, and the loading speed of visual content.

Making content mobile-friendly prevents frustration and increases the likelihood of user engagement. Assess your social media content on a variety of mobile devices to ensure a smooth user experience.

Inspire User-Generated Content

Encouraging followers to create and share their own content can lead to higher engagement and authenticity in a campaign. This strategy not only provides fresh, diverse perspectives but also builds community by valuing follower contributions. Public relations managers can promote campaigns that inspire users to share their experiences with the brand, potentially resulting in increased trust and visibility.

It’s an excellent way to show the human side of a brand and let the audience tell their stories. Get your followers involved; prompt them to share their stories related to your brand.