Can you share an example of how a creative pitch led to significant earned media coverage for your brand?

Question

Discover how imaginative pitches can translate into substantial media exposure as we explore six unique success stories from Directors to CEOs. From an AI-driven PPC campaign that won media attention to a B2B insight that captured trade media coverage, these industry leaders reveal their most impactful strategies.

Marc Bishop · Answer

A creative pitch involved our unique approach to integrating AI with PPC campaigns to maximize advertising ROI for our clients. We framed our narrative around the success story of a client who saw significant improvements in customer engagement and sales as a result of our AI-driven strategies. By focusing on concrete results and the innovative use of AI, this pitch appealed to both technology and business media outlets. The coverage we earned not only highlighted our technological expertise but also demonstrated our commitment to delivering tangible benefits to our clients, enhancing our market position and brand reputation.

Ben McInerney · Answer

A creative pitch that led to significant earned media coverage for GoTreeQuotes was our "three-ingredient fertilizer hack" story. We crafted a pitch highlighting a simple, cost-effective fertilizer recipe using banana peels, eggshells, and coffee grounds. The pitch emphasized how this DIY approach could help plants grow "luxuriantly" without spending money on commercial products.
The creative angle of turning common kitchen waste into garden gold resonated with multiple UK publications. Our story was featured across nine major regional news websites, including the Liverpool Echo, Birmingham Mail, and Cambridge News.
The success of this pitch taught me the power of offering genuinely useful, easy-to-implement advice that aligns with current trends like sustainability and frugality. By packaging our expertise in an accessible, headline-friendly format, we were able to cut through the noise and capture the attention of both journalists and readers across the UK.

Aviad Faruz · Answer

When we launched our new line of personalized jewelry, we wanted to create a buzz that would resonate deeply with our audience. We crafted a creative pitch centered around the theme 'Every Piece Tells a Story.'
To bring this to life, we partnered with a local storyteller and held an event where customers could come and share personal stories that inspired their custom jewelry designs. We recorded these sessions and compiled them into a series of heartfelt videos.
We then pitched this campaign to local media, highlighting the unique angle of blending personal storytelling with craftsmanship. The local news outlets loved the idea and featured our event on their evening news segments, and lifestyle bloggers shared our videos and stories on their platforms.
The result was significant earned media coverage that not only boosted our brand's visibility but also deeply connected with our audience on an emotional level. The campaign drove a substantial increase in both traffic to our website and sales, proving that a creative, story-driven pitch could indeed generate impactful media attention.

Spencer Christian · Answer

One of the most impactful creative pitches we developed for our Bible Chat App involved leveraging the growing public interest in AI and spirituality. We crafted a story around the idea of how artificial intelligence is transforming the way people engage with the Bible, positioning our app as a bridge between ancient wisdom and modern technology. The pitch centered on the concept of "Bringing the Bible into the 21st Century," showcasing how AI could help individuals explore and understand the Bible in more personalized and accessible ways.
We targeted journalists and media outlets that covered both technology and religion, knowing that the intersection of these two topics would spark curiosity. We emphasized the innovative aspects of our app, such as its ability to provide context-rich interpretations, answer users’ spiritual questions in real time, and offer tailored Bible study plans. This angle highlighted the uniqueness of our product in a way that resonated with both tech enthusiasts and faith-based communities.
The pitch also included compelling user stories, demonstrating real-life examples of how our app had positively impacted people's spiritual journeys. By humanizing the technology and showing its tangible benefits, we made the story more relatable and newsworthy.
What made this pitch successful was its alignment with current trends, its appeal to multiple audience segments, and its focus on the human impact of our technology. By tapping into a timely topic and presenting a compelling narrative, we were able to secure substantial media coverage without a large marketing budget. This experience reinforced the importance of creativity, relevance, and storytelling in our marketing efforts.

Bob Diehl · Answer

Pitching local TV news for clients in markets across the country is becoming increasingly challenging. Stations in small- to mid-size markets are asking to be paid for guest appearances to make up for funding issues, while big-market stations dedicate almost all crews to the hard-news stories of the day. But if you can find the right human-interest angle, it's still possible to get the right person's attention. 
I recently landed an oral surgery practice in South Jersey on the medical segment of KYW-TV in Philadelphia. The practice was offering free wisdom teeth removal to one deserving local student in need as part of its Wisdom for Wisdom program. I led off the pitch by leaning into the recipient's story about losing his mother at a young age and having a father who was in and out of his life. The student also dreamed of an engineering degree, so every penny saved counts. I also made it easy for the TV crew to put a good story together by prepping the surgeon and recipient for the interview, providing full access to the surgical room prior to the procedure, and supplying a wisdom teeth animation video. The result was a heartwarming story that reached 43,000 viewers and 53,000 online readers.

Autumn Nicholson · Answer

To secure significant earned media coverage for our B2B clients in the foodservice and manufacturing industries, we took a bold approach that deviated from the typical sales-heavy pitches these trade publications are used to seeing. Instead, we crafted pitches packed with valuable insights in a concise, three-point format: 'My client can discuss these three ways to revolutionize [industry challenge].' 
This format positioned our client as a thought leader in their niche while providing a clear structure that editors could easily visualize. By offering actionable advice and avoiding self-promotion, we turned our clients' expertise into must-read content that resonated with editors and led to widespread coverage across top industry outlets.

What Are Examples of Creative Pitches that Led to Significant Earned Media Coverage?

What Are Examples of Creative Pitches that Led to Significant Earned Media Coverage?

AI-Driven PPC Campaigns Win Media Attention

DIY Fertilizer Hack Garners UK Media Spotlight

Personalized Jewelry Launch Sparks Storytelling Buzz

AI App Merges Spirituality with Modern Tech

Local Hero's Story Secures TV Segment Success

B2B Insight Pitches Capture Trade Media Coverage